Hi, I'm Geppi.
Product leader with over 10 years of experience from seed stage start-up to 3B+ companies alike.
A creative nerd and hobby enthusiast who found his way into product management, I am a passionate advocate for good product craft. I've spent my career challenging myself to diversify my product expertise — from hardware B2B, to web app SaaS, to large-scale DTC web and mobile. Currently I'm helping SocialCrowd reach its Series A and building mobile and web apps on the side using my Claude workflow.
Selected Outcomes
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10x turnaround in NPS
0%
Increased ARPU by 12%
0%
Annual revenue increase of 10%
0%
129% revenue achievement on new product
0%
Redemption rate increase of 5%
0%
Reduced servicing costs by 40%
0x
10x turnaround in NPS
0%
Increased ARPU by 12%
0%
Annual revenue increase of 10%
0%
129% revenue achievement on new product
0%
Redemption rate increase of 5%
0%
Reduced servicing costs by 40%
0x
10x turnaround in NPS
0%
Increased ARPU by 12%
0%
Annual revenue increase of 10%
0%
129% revenue achievement on new product
0%
Redemption rate increase of 5%
0%
Reduced servicing costs by 40%
0x
10x turnaround in NPS
0%
Increased ARPU by 12%
0%
Annual revenue increase of 10%
0%
129% revenue achievement on new product
0%
Redemption rate increase of 5%
0%
Reduced servicing costs by 40%
Featured Work
A few highlights from the last decade
Reducing Case Times by 50% by Training an ML for Image Detection
I led the training of an ML model to detect aligner fit and gaps that would be paired with an auto-capture camera feature, streamlining the treatment experience for our over 200k active app users. The feature led to a 15% reduction in cases per customer, 50% reduced case handle times, and improved drop off rates on the core feature it was added to.
Pivoting to an API Product Suite to Drive Growth
I led a product pivot that involved productizing our API calls and building a unified API for point of sale systems. The goal of this pivot was to unlock critical enterprise-level contracts and boost our ARR, poising SocialCrowd for a successful bridge to Series A.
Fixing a Disastrous NPS Score With a Mobile App
I managed the development end-to-end of our initial mobile app release. This ultimately meant driving towards our NPS and profitability outcomes. From launch, the MyByte app boosted our NPS from 3 to 38, led us to profitability by reducing servicing costs over 40%, and enjoyed a 4.7 star reviewed rating across 20,000 reviews.
Tools I Work With
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Get in touch
Open to new opportunities, collaborations, or just a good conversation about product.