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Byte

Creating a Two-Sided Healthcare Marketplace

B2B2CMarketplaceWeb App

Background

To fortify ourselves against shifting regulations and to service a cohort of 30% of website UVs dropping off, Byte needed a premium model that involved a dental visit. I led the development of Byte+, a program that went on to gain complete market dentist coverage in the US and drive a 10% increase in our annual revenue.

Byte+ Task Screen
Byte Dentist Search

What I Did

  • Aligned stakeholders across engineering, data, design, regulatory, legal, marketing, sales, and clinical support on MVP scope.
  • Ran customer interviews with dentists, aligning on scope as well as the intended fee-for-service structure of the offering, unique to the aligner industry.
  • Worked with data and operations to define KPIs including isochrone-density to ensure our existing UV base was well served by our new dental network.
  • Regularly reported on development to foster excitement and maintain budget with the ELT from our parent company.

Outcomes

  • Gained isochrone density (>80% UVs within 15-min drive distance to dentist) within 6 months in pilot markets.
  • Drove a 10% increase in overall annual revenue due to uptick in conversion from UV visitor to lead.
  • Decreased non-converting customers by 8% by offering a LOOM-integrated video sharing capability in the dental portal.
  • Optimized booking and post-booking flow to achieve a peak show rate of over 75%.
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