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SocialCrowd

Expanding ARPU Through an Instant Bank Transfer Offering

FinTechGrowthWeb App

Background

Users leveraging SocialCrowd's incentives platform had little choice in where to redeem their wallet, with many users having never redeemed at all. By offering an instant bank transfer option, we saw an immediate increase in ARPU and average redemption rate across the board.

Instant Bank Transfer UI

What I Did

  • Leveraged Tremendous API and documentation to inform approach and optimize time-to-money.
  • Designed overall UX and initial wireframes to drive clarity across leadership, engineering, and customer success.
  • Determined initial pilot customers in collaboration with customer success team.
  • Tracked ARPU and redemption rate upticks and worked with leadership to determine timing for full rollout.

Outcomes

  • Increased redemption rate among companies leveraging feature by over 30%.
  • Drove an overall 12% increase in monthly ARPU once feature was fully rolled out.
  • Created an offering that gave us optionality in redemption fees to drive additional profitability.
  • Reached over 90% feature utilization among all users.
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